La Mer is a dynamic, world-class beachfront destination that is currently undergoing a strategic redevelopment to evolve into a highly sought-after ultra-luxury residential and hospitality community. Previously known for its unique retail and dining, the focus is shifting to premium real estate, including the highly exclusive Port De La Mer and Sur La Mer residential offerings. The master plan maintains its iconic coastal charm while introducing a blend of contemporary residences, marinas, and high-end resort amenities. It promises a secluded, Mediterranean-inspired waterfront lifestyle with exceptional views of the Arabian Gulf and the city skyline.